Preference Vivids 1.102 Blue Black

NEW L'Oreal Paris Preference Vivids range is our most innovative expertise in bold colours. The formula is infused with a blend of powerful pure dyes selected by our hair colour experts for ultra-vibrant colours. Achieve up to 3X shinier hair* with Preference ultra vibrant colours, featuring light reflecting dyes, for a luminous colour full of reflects. The Shine Protect Conditioner is enriched with a UV filter and Vitamin E to preserve your shine for up to 8 weeks** of radiant colour. Preference Vivid Colours is available in 7 fashion inspired shades. Shade Blue Black was inspired by Le Marais fashion street style and its iconic alive blue jeans. Create yourown look with this vivid Blue Black colour.*Instrumental Test**if the shine protect conditioner is applied weeklyHigh impact vivid coloursFormula is infused with a blend of powerful pure dyes selected by hair colour experts for ultra-vibrant colours.Achieve up to 3X shinier hair* with light reflecting dyes and a luminous colour full of reflects. *Instrumental testUp to 8 weeks of radiant colour** (**if the shine protect conditioner is applied weekly).Available in 7 high impact, bold fashion colours.new l'oreal paris preference vivids range is our most innovative expertise in bold colours. the formula is infused with a blend of powerful pure dy...