{"product_id":"clairol-blondeitup-kit-platinum-blonde","title":"Clairol Blondeitup Kit Platinum Blonde","description":"\u003cp\u003eClairol Blonde It Up Hair up to 5 shades lighter without the side effects of bleaching, with a conditioned, soft and glossy finish\u003c\/p\u003e  Meet Clairol Blonde It Up our most advanced blonding\u003cbr\u003esystem that lightens hair up to 5 levels with AminoLift Technology. Our patented technology lifts pigments while helping keep it your hairs structure intact. The included Shimmer Lights Conditioner tones down brassiness and helps maintain brightness on lightened hair.\u003cbr\u003e\u003cbr\u003eResults: Hair up to 5 shades lighter without the side effects of bleaching,with a conditioned,soft and glossy finish \u003cp\u003eProduct Claims:  lightens hair up to 5 levels\u003cbr\u003esoft and glossy finish\u003c\/p\u003e  \u003cp\u003eSize:  199g\u003c\/p\u003e  \u003cp\u003eKEY FEATURES\u003c\/p\u003e  • Hair up to 5 levels lighter\u003cbr\u003e • AminoLift Technology lifts pigments inside the hair\u003cbr\u003e • Anti-Brass\u003cbr\u003e • Less Damage.*\u003cbr\u003e*vs. traditional bleach kits\u003cbr\u003e • Glossy finish\u003cbr\u003e","brand":"GimmeNow","offers":[{"title":"Default Title","offer_id":42798116700237,"sku":"2708155","price":23.1,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0636\/7821\/8317\/files\/3DF_800_4ff2f5f7-dd8b-432d-9ca0-8ddb51c7f070.jpg?v=1774422855","url":"https:\/\/shop.gimmenow.com\/products\/clairol-blondeitup-kit-platinum-blonde","provider":"GimmeNow","version":"1.0","type":"link"}