{"product_id":"john-frieda-violet-crush-purple-shampoo-intensive-toning-250ml","title":"JOHN FRIEDA VIOLET CRUSH PURPLE SHAMPOO INTENSIVE TONING 250ML","description":"Our most powerful purple shampoo. This intensive purple shampoo instantly transforms the most stubborn brassy tones into cooler, brighter blonde in 1 wash, and reduces both yellow and orange tones. For your most stubborn brassy tones.Neutralises stubborn brassy tones in 1 use for cooler, brighter blondeCrushes brassy tones for cooler, brighter blonde in one use.Counter-acts yellow tones and brassy hair for a bright, radiant and irresistibly cool blonde.Effectively cleanses without stripping hair of moistureFormulated without siliconesVegan formula, free from animal derived ingredients.Formulated without ammonia and peroxide.Infused with AuraBoost, our mood-boosting scent.","brand":"GimmeNow","offers":[{"title":"Default Title","offer_id":43230512316493,"sku":"COL1648688","price":29.7,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0636\/7821\/8317\/files\/1648688.jpg?v=1783734883","url":"https:\/\/shop.gimmenow.com\/products\/john-frieda-violet-crush-purple-shampoo-intensive-toning-250ml","provider":"GimmeNow","version":"1.0","type":"link"}