{"product_id":"l-oreal-paris-preference-hair-colour-9-1-light-ash-blonde-each","title":"L'Oreal Paris Preference Hair Colour 9.1 Light Ash Blonde each","description":"L'Oréal Paris Préférence Permanent hair colour, now featuring a luxurious oil-in-gel no drip formula forlasting, multidimensional colour whilst providing 100% grey coverage**.With a high concentration of dyes, Préférenceprovides 9 weeks of fade-defying* andmultidimensional colour, respecting the hair’snatural highs and lows, for a look that is radiant,luminous and lasting.* Consumer test except for copper\/red shades.** Instrumental tests on grey hair swatches before and after using Préférence.L'Oréal Paris Préférence Permanent hair colour, now featuring a luxurious oil-in-gel no drip formula forlasting, multidimensional colour. With a high concentration of dyes, Préférenceprovides 9 weeks of fade-defying* andmultidimensional colour, respecting the hair’snatural highs and lows, for a look that is radiant,luminous and lasting.It’s suitable for all hair textures, offering fade-defyingcolour* and multidimensional shine and 100% grey coverage**.FADE-DEFYING COLOURPréférence has a high concentration of high-tenacity dyesthat penetrate hair fibres for 9 weeks of fade-defyingcolour*.LIQUID GEL TECHNOLOGYFormulated with an innovative oil-in-gel formula,Préférence perfectly coats the hair so that lightbounces back for an even, natural shine.The innovative Liquid Gel Technology locks in the dyesto accentuate reflections, revealing multidimensionalcolour with intense radiance.The bonus: this new formula doesn’t drip for an easy,mess-free application at home.*Consumer test except for copper\/red shades.** Instrumental tests on grey hair swatches before and after using Préférence.Up to 9 weeks of fade-defying colourLuminous colour full of reflects100% grey coverageNo drip oil in gel formulaEnriched with a UV filter and Vitamin E","brand":"GimmeNow","offers":[{"title":"Default Title","offer_id":43230465163341,"sku":"WW2517","price":37.4,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0636\/7821\/8317\/files\/2517.jpg?v=1783733568","url":"https:\/\/shop.gimmenow.com\/products\/l-oreal-paris-preference-hair-colour-9-1-light-ash-blonde-each","provider":"GimmeNow","version":"1.0","type":"link"}