{"product_id":"permanent-live-colour-blue-mercury","title":"Permanent Live Colour Blue Mercury","description":"Your favourite LIVE Colour shades - now available in Permanent! LIVE Colour Permanent Blue Mercury provides vibrant, long-lasting colour with perfect grey coverage.   The vegan formula provides vibrant, long-lasting colour and the conditioner with Pro-Vitamin 5 deeply moisturises the hair after colouring for intense care and luminous shine. Permanent hair colourVegan formula* (*Free from animal derived ingredients)Long-lasting radiant colourIntense care \u0026amp; shine","brand":"GimmeNow","offers":[{"title":"Default Title","offer_id":42595355033677,"sku":"COL7012290","price":25.3,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0636\/7821\/8317\/files\/7012290.jpg?v=1768307578","url":"https:\/\/shop.gimmenow.com\/products\/permanent-live-colour-blue-mercury","provider":"GimmeNow","version":"1.0","type":"link"}