L'Oreal Elvive Purple Shampoo 200ml

Information FOR BLONDE, GREY, AND HIGHLIGHTED HAIR Take care of your lightened and coloured hair with the Elvive Colour-Protect range. The formula is enriched with purple pigments and a UV filter to protect your hair after every wash. NEUTRALISE UNWANTED BRASS TONES As purple is the opposite colour of yellow/orange on the colour wheel, our formula contains purple pigments to instantly neutralise unwanted yellow and orange tones. Ensuring your blonde, highlighted brunette, bleached or silver hair is looking bright and beautiful in between colouring. OUR PLANET IS WORTH IT From 2022, ALL Elvive shampoo and conditioner bottles are made from 100% recycled plastic* and are recyclable. Care for your hair, care for the planet. *Excluding Cap and Dye Go Purple: How to Use Elvive Colour Protect Step 1: Apply Purple Shampoo Once a week, or whenever hair looks brassy, apply Elvive Colour Protect Purple Shampoo. Use the same amount as your regular shampoo. Step 2: Leave on Shampoo Massage into hair and leave on for 1-3 minutes. For grey hair, leave on for 1 minute. For highlighted brunettes, leave on for 5 minutes for optimal results. Step 3: Apply Conditioner After rinsing Purple Shampoo, apply Elvive Colour Protect Purple Conditioner to damp hair. Use the same amount as your regular conditioner. Step 4: Leave on Conditioner Massage into hair and leave on for 5 minutes. For highlighted brunettes, leave on for 10 minutes to achieve optimal results.