We believe you deserve a life that's free from tooth sensitivity. That's why helping you to get instant^ relief and lasting protection matters to us - because we're here to keep you smiling.How does Colgate Sensitive Pro-Relief Whitening toothpaste work?- It works by plugging the channels that lead to sensitive tooth nerves, to block the pain.- With regular use, it builds a long-lasting protective barrier that acts like a seal against sensitivity.Colgate Sensitive Pro-Relief Whitening Toothpaste:- Has a low abrasive formula that gently and effectively removes stains, helping to restore the natural whiteness of your teeth.- Removes plaque with brushing and prevents tartar build-up- Strengthens tooth enamel and protects against cavitiesWhere does sensitive tooth pain come from?- Receding gums and damage to your enamel can expose thousands of microscopic channels which lead to your tooth's nerve centre.- When your teeth make contact with something hot, cold or sweet, sensations are carried down these channels directly to the nerves, causing teeth pain.For instant relief, apply directly to each sensitive tooth with finger tip and gently massage for 1 minute, up to twice daily.For lasting relief, apply to a gentle toothbrush making sure to brush all sensitive areas of teeth. Brush twice daily.Colgate Sensitive Pro-Relief Toothpaste is vegan, sugar free, gluten free and responsibly made*Pack Size: 110gFor the relief of sensitive teeth. ALWAYS READ THE LABEL AND FOLLOW THE DIRECTIONS FOR USE. Do not swallow. Do not use in children 6 years of age or less. For children 7 to 12 years of age, use only on the advice of a dentist or doctor. Sensitive teeth may indicate an underlying problem that may need prompt care by a dentist if pain persists.^After application as directed.*our products are made at Colgate-Palmolive facilities that are increasing energy and water efficiency, driving towards zero waste, striving for no workplace accidents, and adhering to ethical labor practicesSENSITIVITY RELIEF: Colgate Sensitive Pro-Relief Whitening Toothpaste provides clinically proven instant and lasting relief for sensitive teeth.PRO-ARGIN TECHNOLOGY: Clinically proven amino acid formula with Pro-Argin technology to provide sensitivity relief.WHITENING: Gently removes stains and helps restore the natural whiteness of your teeth.FOR INSTANT RELIEF: Apply directly to each sensitive tooth with finger tip and gently massage for 1 minute, up to twice daily. (Instant relief after application and as directed).LASTING RELIEF: Apply to a gentle toothbrush making sure to brush all sensitive areas of teeth. Brush twice daily.we believe you deserve a life that's free from tooth sensitivity. that's why helping you to get instant^ relief and lasting protection matters to u...