Violet Crush Purple Shampoo Intensive Toning

John Frieda Violet Crush Intense Purple Shampoo kisses brassiness goodbye in as little as one wash. The advanced, extra-strength toning formula cleanses while quickly neutralizing brassy tones for fresh and brighter hair. Crushed violet pigments absorb UV light and make colour-treated or highlighted blonde hair appear cooler and brighter in as little as one use.1. KNOCKS OUT BRASSY TONES - Rid your hair of brassy tones and revive your hair with Violet Crush Intense Shampoo2. ENRICH BLONDE COLOUR - Enhance and tone your colour and discover your best blonde.3. CRUSHED VIOLET PIGMENTS - Crushed violet pigments absorb UV light and emit a whiteblue glow, making blonde hair appear brighter.4. BEST USED WITH VIOLET CRUSH PURPLE CONDITIONER - Use with John Frieda Violet Crush Purple Conditioner to achieve optimal results.john frieda violet crush intense purple shampoo kisses brassiness goodbye in as little as one wash. the advanced, extra-strength toning formula cle...