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My kids have been using the Colgate Bluey toothpaste for a few years now. The Bluey theme encourages my kids to brush their teeth without resistance and the mild minty flavour is not too overpowering either. The best part is that this toothpaste is sugar-free, gluten-free and vegan friendly.

This is my go to for my two youngs kids. Since they are aged 2 and 5 I can happily buy this one toothpaste for them both to use - perfect. Its my favourite in terms of texture, taste and reasonably priced. My kids like the taste too (maybe too much, I have to remind the 2 year old not to eat it...)!

great product does an amazing clean but the taste is quite strong so not all kids will like the flavour. lasts for ages when using correct amounts and has great color vibrancy and aroma. great to help kids just learning to brush and also kids maintaining healthy teeth.

The packaging made my son interested to try this toothpaste and brushing his teeth with interest! It’s a daily struggle to make him brush his teeth and he likes to eat the toothpaste instead of brushing! He likes the taste of this toothpaste too and obviously bluey packaging helped me to trick him brushing his teeth twice a day a bit effortlessly. Blue colour gel texture with a very mild foaming.

My 2 kids were very excited to us Bluey toothpaste. The 5 year old found the flavour fine but my 2 year old found it a bit strong.

Kids love the Bluey packaging. They love the blue gel that turns foamy when brushing. It encourages them to brush their teeth more n longer duration. Happy smiles , clean teeth Not too strong mint so it's pleasant experience.

It’s Best of the best toothpaste I ever used for my kids because they are enjoying the Colgate Kids Bluey Toothpaste .. way too much.. and the smell isn’t too bad.

This toothpaste got my daughters attention but she really didn't like the mint flavour and refused to brush her tooth, she prefers the fruity flavoured one! I will try this one again once she's a bit older!

My daughter is interested to try this toothpaste after seeing Bluey on the packaging. But the mint flavour is a bit strong for her, and she refused to use the mint toothpaste, and prefer to use the strawberry one.

My son was very picky about brushing his teeth and it was often a struggle to get him to brush. Ever since we got the "bluey" toothpaste, the tantrums have almost gone away. The taste is mild to cater for little ones and the product has a visually appealing packaging.