Not really a gradual tan. It goes on clear and doesn't transfer which is great. Can wear during the day or overnight. Don't need to wash off. But it's definitely on big difference on my pale skin after one use. Using a heavy coat or two days in a row gives the colour and glow of a normal tan. Does not last as long though and needs to be reapplied every other day. Nice colour but make sure you apply evenly like a tan should be, not like a body lotion, which can be tricky because it goes on clear. Will be good for travelling as it won't transfer onto hotel sheets and no need to wash off before heading off the next day! The smell isn't bad, some sort of fragrance to it, like coconut or coco maybe but still quite an artificial/chemical scent.
