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Colgate
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Directions Storage Temperature: Below 30°C RECYCLABLE INFORMATION Recycle carton and tube. Dispose of cap. arl.org.au. We've switched to a recyclable tube! Follow local council guidelines for recycling HDPE 2 plastics or recycle with TerraCycle. Learn more at colgate.com.au/goodness Recyclable Packaging?: Yes Recycling Code: 2 PEHD or HDPE
Ingredients Water, Sorbitol, Hydrated Silica, PEG-12, Sodium Lauryl Sulfate, Flavour, Cellulose Gum, Potassium Hydroxide, Tetrasodium Pyrophosphate, Phosphoric Acid, Cocamidopropyl Betaine, Benzyl Alcohol, Sodium Saccharin, Sodium Flouride, Hydroxypropyl Methylcellulose, CI 73360, CI 74160. Contains: Contains Sodium Flouride 0.22% w/w (equiv. 1000 ppm Flouride)
General Information Colgate Advanced Whitening Purple Toothpaste is made with colour correcting technology for whiter teeth in 7 days*! Inspired by the colour science of purple shampoos, meet Colgate Advanced Whitening Purple Toothpaste. Our colour correcting technology helps to neutralise the yellow tones in your teeth for a brighter smile! The formula has a stain protection system to help prevent new stains plus daily anticavity protection to give you whiter teeth in 7 days*! Don't miss out on the hottest oral beauty trend and try Colgate Advanced Whitening Purple Toothpaste. - Colour correcting technology - Whiter teeth in 7 days* - Gentle for daily use - Freshens breath - Daily anticavity protection Colgate Advanced Whitening Purple toothpaste is also sugar free, vegan and gluten free. Boxed Contents: 1 x Purple Toothpaste Size: 120g Made in a recyclable tube and carton. Remove cap before recycling. *helps to reduce surface stains when brushing twice daily Suitable For: Adult usage Product Claims: With colour correcting technology + whiter teeth in 7 days (helps to remove surface stains with twice daily brushing). Size: 120g KEY FEATURES • WHITER TEETH IN 7 DAYS: Use Colgate Advanced Whitening purple toothpaste for whiter teeth in 7 days, when brushing twice daily, help to reduce surface stains. • PURPLE COLOUR CORRECTING TECHNOLOGY: helps to neutralise the yellow tones in your teeth for a brighter smile. • STAIN PROTECTION: Formula helps to prevent new stains. • CAVITY PROTECTION: daily anticavity protection. • DAILY USE: The colour corrector whitening toothpaste is safe for daily use
Warnings Not recommended for children 6 years or less. Colgate recommends specially formulated Colgate children's toothpaste.
Product estimated dimensions:
Length 22 cm, Width 4 cm, Height 4 cm

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$16.50 AUD
Selling fast!
Get yours while you can.
This product is advertised as having colour correcting technology to help neutralize yellow tones in teeth. Having used it for several months I can say, it has a great taste and does exactly the same great cleaning job Colgate Triple Action does. However, the colour correcting claim is so negligible as to not know if it has any effect at all. And as someone else pointed out, it stains white sinks blue. So only 2 stars. Colgate makes great toothpaste, but this one to me is a marketing gimmick. Will go back to Triple Action after I finish the tube.
It’s convenient to have the colour corrector in the toothpaste. Making brushing, your teeth, easy and convenient.
Don’t buy this!! It stains your basin! It does not come off! I know have a blue hue in the sink…
Tastes okay and it's a novel colour, as it is when it turns blue. Hard to judge whether it's made a difference to the whiteness of my teeth but it sure has made a difference to the whiteness of my basin. I cannot get the blue colour stain out of the acrylic no matter what I use. Did you test it on acrylic basins?
Our favourite toothpaste, whitens beautifully
I actually live in the northern hemisphere but always buy multiples of this when I visit down under. I don’t really care for the whitening, it's all temporary anyway in my opinion. But it's the best-tasting Colgate there is.
Purchased a few weeks ago and my biggest issue is the blue staining on my sink and my clothes. I have permanent blue staining on my singlet that has not come out in the wash due to it being very foamy. It's not something you should really ever have to worry about when brushing your teeth!
Got a free sample and this product is fantastic!!! It really has made my teeth noticeably whiter!