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Colgate
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NEW Colgate Optic White Micro Minerals Pump for 3X Whiter Teeth in 7 days*. A dual action formula that both effectively removes and prevents stains
Our NEW Colgate Optic White Toothpaste Pump gives you 3X brighter teeth in 7 days* with our Brightening Minerals formula which polishes, brightens and prevents stains on your teeth for a long-lasting radiant smile**
Designed with a dazzling mint flavour and micro-mineral blend, this dual action formula effectively removes surface stains on teeth and prevents future discolouration.
Size: 100g
Format: Convenient Pump Dispenser
Primary Benefit: Whitening and brightening (3X brighter teeth in 7 days*)
Formula Type: Micro-mineral blend
Stain Management: Removes existing surface stains on teeth and prevents future discoloration
Flavor Profile: Dazzling Mint
Directions for use: Brush thoroughly at least twice a day, or as directed by your dental professional.
Do not swallow. Rinse with a small amount of water.
Do not use for children 6 years of age or less. Keep out of reach of children.
*Removal of surface stains vs. non whitening toothpaste with twice daily use. Individual results may vary.
**continued twice daily use
Size: 100g
KEY FEATURES
• MICRO-POLISHING ACTION: Brightening minerals formula that polishes and brightens teeth for a radiant glow.GimmeNow
Brush thoroughly at least twice a day, or as directed by your dental professional. Do not swallow. Rinse with a small amount of water. Do not use for children 6 years of age or less. Keep out of reach of children.
Water, Hydrated Silica, Sorbitol, Calcium Pyrophosphate, PEG-12, Sodium Lauryl Sulfate, Flavour, Cellulose Gum, Potassium Hydroxide, Tetrasodium Pyrophosphate, Phosphoric Acid, Cocamidopropyl Betaine, Sodium Fluoride, Xanthan Gum, Benzyl Alcohol, Sodium Saccharin. Contains Sodium Fluoride 0.32% w/w (equiv. 1450 ppm F).
Product estimated dimensions:
Length 4.8 cm, Width 4.8 cm, Height 15 cm

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$17.60 AUD
Selling fast!
Get yours while you can.
I really enjoyed the toothpaste, didn’t find it overly powerful in flavour which sometimes toothpaste can be. Most loved in my house was the pulp function would definitely buy again
I noticed a slight change to my teeth colour after using this for a week. Yellowing not as apparent but still visible. I found the pump action to be difficult when half the paste was used needing to try re prime holder to enable it to work again
This looks good and convenient for use allow the same amount of paste each time, and doess waste product, but unfortunately the toothpaste caused me to get mouth ulcers from one of the keys ingredients.
I really liked this toothpaste a lot. It made my teeth feel much cleaner, especially overnight but I don’t see any difference in the whiteness of my teeth. Maybe with longer use, it may be more effective for whitening. I however, do not like the dispenser! I found it hard to put toothpaste on my brush without leaving residue on the container. I am quite particular about that, so I can only imagine how kids would do it without making a big mess.
It’s a good toothpaste and tastes nice however sadly didn’t notice much difference. The before and after was much the same so it might be good for maintaining your teeth rather than actually whitening. Only used for 10 days so might work better over more time.
Great whitening toothpaste. The pump is convenient, the flavour is fresh, and after a week I noticed my teeth looking a bit brighter. Not a dramatic change, but still worth it
I had never used a toothpaste dispenser like this before but it was much neater and easy to put out the right amount. The flavour was a little too strong for me though. And I don't I'll continue to purchase.
I tried it and it taste nice and seems to clean well but it doesn’t brighten as expected which is unfortunate. It is a shame for Colgate
It's a refreshing toothpaste, however I did not notice any changes to the yellowing / staining of my teeth after using it twice a day for 10 days - maybe I need to get a professional clean first and then use this as maintainence. The pump dispenser is handy
What an easy to use pump… no mess, no squeezing, the right amount every time. A pleasant tasting toothpaste that leaves the mouth feeling fresh and the teeth clean. I noticed that my teeth were cleaner and a little whiter, definitely removed some of the coffee stains which is a bonus.