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Ingredients 1190375 - LIGHTENING POWDER: POTASSIUM PERSULFATE • SODIUM SILICATE • AMMONIUM PERSULFATE • KAOLIN • SODIUM PERSULFATE • CI 77891 / TITANIUM DIOXIDE • SODIUM LAURYL SULFATE • SILICA [NANO] / SILICA • HYDROGENATED POLYDECENE • EDTA. (F.I.L. C219547/6). 1240812 - LIGHTENING CRÉME: AQUA / WATER • CETEARYL ALCOHOL • PROPYLENE GLYCOL • ETHANOLAMINE • DECETH-3 • LAURETH-12 • AMMONIUM HYDROXIDE • OLETH-30 • LAURIC ACID • GLYCOL DISTEARATE • POLYQUATERNIUM-22 • SILICA DIMETHYL SILYLATE [NANO] / SILICA DIMETHYL SILYLATE • CARBOMER • EDTA • PARFUM / FRAGRANCE. (F.I.L. C263376/1). 1190207 - DEVELOPER CRÉME: AQUA /WATER • PARAFFINUM LIQUIDUM/MINERAL OIL • HYDROGEN PEROXIDE • CETEARYL ALCOHOL • SODIUM CETEARYL SULFATE • SODIUM SALICYLATE • SODIUM SULFATE • PEG-40 HYDROGENATED CASTOR OIL • PHOSPHORIC ACID • TETRASODIUM ETIDRONATE • TETRASODIUM PYROPHOSPHATE. (F.I.L. C199529/1). 1190207 - STRENGTHING, ANTI-BRASS CONDITIONER: AQUA / WATER • CETEARYL ALCOHOL • BEHENTRIMONIUM CHLORIDE • CETYL ESTERS • CI 60730 / ACID VIOLET 43 • CI 45100 / ACID RED 52 • COCOS NUCIFERA OIL / COCONUT OIL • SODIUM HYDROXIDE • PHENOXYETHANOL • ETHYLHEXYL SALICYLATE • TRIDECETH-6 • CHLORHEXIDINE DIGLUCONATE • LIMONENE • LINALOOL • BENZYL SALICYLATE • BENZYL ALCOHOL • AMODIMETHICONE • ISOPROPYL ALCOHOL • ALPHA-ISOMETHYL IONONE • CITRIC ACID • CITRONELLOL • CETRIMONIUM CHLORIDE • COUMARIN • HEXYL CINNAMAL • AMYL CINNAMAL • PARFUM / FRAGRANCE. (F.I.L. C254891/1). Please be aware that ingredient lists for the products of our brand are updated regularly. Please refer to the ingredient list on your product package for the most up to date list of ingredients to ensure it is suitable to your personal use.
General Information Dare to colour with L'Oréal Paris Préférence! L'Oréal Paris Préférence Ultra Platinum Bleach provides up to 9-levels of lift, with the most advanced technology of extreme lighting performance. A formula that lifts up to 9 levels for a pure platinum blonde, even on brown hair. Comes with a new nourishing conditioner which strengthens hair and reduces breakage. Hair is 5 times stronger**. The conditioner is enriched with cool purple pigments to help protect against brassiness. **Instrumental test Size: 1 Unit Fragrance: N/A KEY FEATURES • Lightens up to 8 levels • No ammonia for a pleasant smell • Brass-defying conditioner protects against yellow tones • Leaves hair soft to the touch • Conditioner lasts up to 8 weeks
Product estimated dimensions:
Length 8 cm, Width 6 cm, Height 16 cm

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$38.50 AUD
Selling fast!
Get yours while you can.
I love and recommend this hair dye, great lightning.
I brought this few days ago and barely lifted not happy
Used the dye at home and I look like a tiger! I followed the instructions and left on for 35 minutes. Called the hotline for advice and they advised I need colour correction. Not what I expected and do not recommend this product. The colour is inconsistent.
The cheapest price I can find and always have stock
I used Preference bleach and bought the Preference toner at the same time. I keep my hair very short. The bleach does turn my hair orange but the toner always works to do its job. I called the 1300 number and they gave me excellent advise. You can use the toner after the bleach in the same hair colouring session. Which isn’t in the product information. You have to wash the bleach out and partially dry your hair without the conditioner. Then apply the toner for 5 mins and after washing that out apply the conditioner. I got an excellent result. The ladies on the phone recommended that and it worked beautifully. I recommend these products are used together as I’ve described.