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Maybelline
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Directions Step 1. Sweep the brush from root to tip of lashes. Step 2. Do not let mascara dry in between coats.
Ingredients G2043116 - INGREDIENTS: AQUA / WATER / EAU • ORYZA SATIVA CERA / RICE BRAN WAX • POTASSIUM CETYL PHOSPHATE • ACRYLATES COPOLYMER • CERA ALBA / BEESWAX / CIRE DABEILLE • COPERNICIA CERIFERA CERA / CARNAUBA WAX / CIRE DE CARNAUBA • STEARETH-2 • PENTYLENE GLYCOL • CETYL ALCOHOL • HYDROXYETHYLCELLULOSE • ACACIA SENEGAL GUM • SODIUM DEHYDROACETATE • CAPRYLYL GLYCOL • HYDROGENATED JOJOBA OIL • HYDROGENATED PALM OIL • TOCOPHERYL ACETATE • LAURETH-21 • SILICA • KAOLIN • [+/- MAY CONTAIN: CI 77491, CI 77492, CI 77499 / IRON OXIDES • CI 77007 / ULTRAMARINES • CI 77891 / TITANIUM DIOXIDE • CI 77742 / MANGANESE VIOLET • MICA]. (F.I.L. T70026983/1). Please be aware that ingredient lists for the products of our brand are updated regularly. Please refer to the ingredient list on your product package for the most up to date list of ingredients to ensure it is suitable to your personal use.
General Information Full 'N Soft Mascara's advanced thickening formula nourishes with Vitamin E to create softer and fuller looking lashes. Nourished with Vitamin E, this advanced thickening formula creates full and healthy-looking lashes that are silky-soft. The quick dissolve system allows for quick and easy mascara removal to help prevent lash loss. Size: 8.2ml KEY FEATURES • Advanced thickening formula • Helps prevent lash loss • Nourishes lashes with Vitamin E • Contact lens safe • Hypoallergenic
Product estimated dimensions:
Length 12 cm, Width 2 cm, Height 2 cm

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$25.30 AUD
Selling fast!
Get yours while you can.
The new formula is terrible. Been using this mascara for decades and suddenly it’s stickier, clumps lashes together, doesn’t separate well anymore, or create the long-wearing “full and soft” effect it always used to. So sad to have to go find a new mascara after years of being the biggest fan of this one :(
Have used this since 1999 the last 6 or so I have bought have been clumping and drying out within 3 weeks I would usually replace it every 3 months or so for the last 27 years I read the formula has been changed now I know why can't leave well enough alone was a great product
The mascara is lovely and soft, does not flake or smudge. Very reasonably priced, especially at Chemist Warehouse.
I have tried other brands and ALWAYS come back to Full n Soft. PLEASE bring back brown.
Used to absolutely love this mascara but not anymore! Becomes gluggy and clumps on the lashes after about 2 weeks when newly opened. I have persevered thinking it may have been a bad batch but after four more new mascaras sadly the same problem occurs. I will not be buying this product again. Such a shame Maybelline, please go back to the original formula 🙏
I also used this mascara for a decade or more and LOVED it. Now it is terrible. Clumps etc. Never used to clump. Now it's no different than all teh other mascaras which are terrible
The reformulation isn't the best, but most importantly, I need this mascara in BROWN. The black is too harsh for when I just want to look awake and put-together.
THE BEST. The mascara, the brush - nothing compares. Trust me, I’ve tried. I have used this since 2001. But PLEASE bring it back in BROWN!!! Signed, allllll the redheads