Mimi Kids Hair Wash 400ml

OUR STORY Kid's haircare is stressful! Ask any parent, and I guarantee they will agree! Insert tears and tantrums here! Tired of my own battles, I looked to the market for solutions. Baby products no-longer met the needs of my active school aged kids and adult products contained harsh ingredients that stung their eye's. Proudly Australian made, MIMI is the safer, easier & better way to care for kid's hair. Plant-based products designed to teach kids to care for their hair so you don't have too. WE KNOW THE SCIENCE We understand that kids' biology is different to adults Active lifestyles mean that environmental aggressors like swimming pool chemicals and UV rays may impact their personal-care needs. Their hair is denser, given their head circumference, with a dry texture caused by a lack of oil production triggered by puberty. Their scalp can be up-to 30% thinner, meaning that ingredients may penetrate their skin more quickly. BECAUSE IT'S NOT SHAMPOO! The purpose of shampoo is to eliminate excess oil from the hair, which kids do not naturally produce. As a result, their hair becomes dry, brittle, and difficult to brush. We have addressed this issue by creating a plant-based hair wash specially tailored for kids needs. Scientifically formulated with organic extracts to clean and nourish hair with one product. Avoiding kids' tangled hair is common. But in doing so the problem only gets worse. MIMI teaches kids to care for their hair using two simple steps: CLEAN & TREAT. Kids love independence and parents love having less work to do! STEP 1 CLEAN MIMI HAIR WASH 400ML & SCALP BRUSH Mix hair wash in hands with water & apply to hair. Gently massage head with scalp brush, comb through the ends & rinse. *NOTE: The Wash doesn't foam. That's the magic of plant-based ingredients. STEP 2 TREAT MIMI DETANGLER 200ML & HAIR BRUSH Give hair a boost of vitamins. Use detangling spray to style and protect hair. Tame knot spots using the detangler brush. OUR INGREDIENTS MIMI makes kids' haircare products crafted with care, using plant-based ingredients that are gentle and non-toxic. Scientifically formulated to clean and nourish kids' hair. Packed with antioxidants to help protect kids' hair from environmental aggressors like swimming pool chemicals. Our carefully selected ingredients are sourced from sustainable suppliers right here in Australia, reflecting our commitment to local and environmentally conscious practices. A NATURAL SCENT We spent 12 months researching and developing the MIMI scent. It had to be natural, using only essential oils. It needed to be uplifting without overpowering and it needed to be unisex as MIMI is for all kids. The result: a beautiful, fresh uplifting floral with top notes of Orange Peel, Lavender and Geranium extracts. A middle note of delicious Vanilla and a grounding base note of Cedarwood. Sustainability lies at the heart of our happy hair business operations at Mimi Haircare for Kids. We firmly believe in our ethical, social, and environmental responsibility towards the future of our planet. Our commitment to sustainability is deeply embedded in every aspect of our brand, from the ingredients we choose to the packaging we use. PLASTIC FANTASTIC Did you know that most hairbrushes can't be recycled as they are made from a mix of materials. Our hairbrushes, just like Lego, are made from ABS plastic which is non-toxic and recyclable. MIMI bottles, are crafted from HDPE plastic. Recognised as one of the most environmentally stable plastics, HDPE boasts an eco-friendly profile by emitting zero harmful fumes into the environment. We believe in not only providing effective and gentle hair care but also in making choices that contribute to a greener future. MIMI is dedicated to creating an inclusive environment that honours each child's uniqueness. This commitment is evident in our diverse product range, tailored to cater to various hair types and textures. Our emphasis on representation in packaging and marketing ensures that children from different backgrounds can see themselves reflected in our brand.