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L'Oreal
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STEP 1 - PRE-COLOURING: Remember to be colour safe and always do your patch test 48 hours before use, even if you have already used colouring products before. Please follow the instruction leaflet and read the safety information. STEP 2 - PREPARATION: Cover your shoulders with a towel and put on the gloves. Open the colouring bottle and pour it entirely into the developer bottle. Close with the applicator tip and shake it to obtain a completely even mixture. Twist off the applicator tip immediately to avoid bursting and damage from the product overflowing. STEP 3 - APPLY COLOUR: Part your hair into small, even sections and apply the colour. Refer to instructions for development time. Apply conditioner and then rinse thoroughly.
1242522- Colourant Gel: AQUA / WATER - ALCOHOL DENAT. - PEG-4 RAPESEEDAMIDE - GLYCERYL LAURYL ETHER - DECETH-3 - PROPYLENE GLYCOL -LAURETH-5 CARBOXYLIC ACID - ETHANOLAMINE - DIPROPYLENE GLYCOL - HEXYLENE GLYCOL - AMMONIUM HYDROXIDE - POLOXAMER 338 - 5-AMINO-6-CHLORO-o-CRESOL- OLEYL ALCOHOL - 1-HYDROXYETHYL 4,5-DIAMINO PYRAZOLE SULFATE - THIOGLYCERIN - TOLUENE-2,5-DIAMINE - AMMONIUM THIOLACTATE - EDTA - ERYTHORBIC ACID -PARFUM / FRAGRANCE. (F.I.L. Z281717/1). 1190015- Developer Cream: AQUA / WATER - HYDROGEN PEROXIDE - CETEARYL ALCOHOL - SODIUM SALICYLATE - TRIDECETH-2 CARBOXAMIDE MEA - PHOSPHORIC ACID - CETEARETH-25 - TETRASODIUM ETIDRONATE - TETRASODIUM PYROPHOSPHATE -GLYCERIN. (F.I.L. C202321/2). 1217043 A- Shine Protect Conditioner: AQUA /WATER - CETEARYL ALCOHOL - GLYCERIN - BEHENTRIMONIUM CHLORIDE - CANDELILLA CERA / CANDELILLAWAX - AMODIMETHICONE - CETYL ESTERS - ISOPROPYL ALCOHOL - TOCOPHERYL ACETATE - SODIUM PCA - PHENOXYETHANOL - ETHYLHEXYL SALICYLATE - TRIDECETH-6 - CHLORHEXIDINE DIGLUCONATE - LIMONENE - CAMELINA SATIVA SEED OIL - LINALOOL - BENZYL ALCOHOL - BENZYL BENZOATE - GERANIOL - CETRIMONIUM CHLORIDE - CITRONELLOL - HEXYL CINNAMAL- AMYL CINNAMAL - PARFUM / FRAGRANCE (F.I.L. C232981/1). Please be aware that ingredient lists for the products of our brand are updated regularly. Please refer to the ingredient list on your product package for the most up to date list of ingredients to ensure it is suitable to your personal use.
Product estimated dimensions:
Length 8 cm, Width 6 cm, Height 16 cm

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$37.40 AUD
Selling fast!
Get yours while you can.
Completely misleading packaging!!! I was promised a vibrant purple but have now ended up with an unwanted red hue in my hair, as have others. I actually chose this product because the packaging appeared more vibrant and *less* red than others on the shelf. Alas. Now I am confronted with removing the evillest colour to remove - RED ! I either have to go blow a fortune at a salon to get it corrected or risk frying my hair with at home colour strippers. Ridiculous packaging considering this is permanent dye.
Really disappointed. Colour doesn’t match the box at all! I was left with a brown/red colour.
Due to colouring my hair a reddish pink for the last couple of years, I didn’t expect much of a purple to come through. Honestly, I love the colour it turned out. Deep, which is what I wanted with a pop of purplish red. (That’s what I’d call it anyway) definitely be sticking with this for a while.
Not the slightest hint of the colour on the packaging in the slightest, most I got was an ugly brown with an odd reddish tone in the sun, no purple at all. my hair was a virgin medium-light brown and providing the back of the box was accurate it *should* look just fine- something is seriously wrong with this formula. I genuinely fished my box out of the bin to check if someone had swapped the colour from the pack in-store to a brown, but it was indeed magnetic plum.
I did this yesterday, its SO bad. Its completely red. everyone knows red doesnt leave. the back of the box is completely false as it says its more purple on black hair. ITS NOT. my hair was virgin, and now i just ruined it for this dumb dye not to work. horrible dye, dont buy unless u want to damage ur hair for no good reason.
I had light brown hair before using this dye. After using it, my hair is black with ugly red tinted spots. I got no purple out of this at all.
I have dark brown hair and ended up with brown with red reflects. I wish I had read these reviews. I am really dissapointed and will not use again. The stars are for the formula which is easy to use, and my hair feels good after.
So not what the box says in color! So ugly shade.. never buying this again!
Had purple hair already and wanted to top it up with this colour to hopefully make the plum purple colour I previously used last longer but my hair is no longer purple it's like a grey black red colour
Where as the hair colour was great and lots of product to go a long way, the colour is nothing like the package and more of a mahogany than the purple in the picture. I like the colour it ended up but not what I was expecting.