Total Active Prevention Deep Clean Charcoal Toothpaste

Colgate Total Active Prevention Deep Clean with Charcoal Toothpaste. Clinically Tested24 Hour Antibacterial Protection* 3X More Effective at Fighting a Root Cause**Charcoal formula, with microparticles that helps clean teeth and remove stains.Helps strengthen, reharden and protect enamel to prevent erosion.A multibenefit toothpasteHelps prevent many oral care issues^. This formula contains a unique system that stabilises our active ingredient and is designed for superior^^ performance.Size: 200gDirections for use:Brush thoroughly at least twice a day or as directed by your dental professional. Do not swallow. Rinse with a small amount of water. Not recommended for children 6 years or less. Colgate recommends specially formulated Colgate children's toothpaste. Up to 12 hours of protection against bacteria with 4-weeks continuous use. *2x daily (every 12 hours) brushing with 4 weeks continued use.**Fight tartar, cavities and bad breath based on bacterial plaque reduction vs. non-antibacterial fluoride toothpaste with 3 months continued use. ^bad breath, cavities, enamel erosion, tartar, plaque, stains, bacteria on gums.^^vs. a non-antibacterial fluoride toothpaste.New reformulation available from February 2025We've switched to a recyclable tube & carton! Follow local council guidelines for recycling. HDPE 2 plastics or recycle with TerraCycle.- 3X MORE EFFECTIVE AT FIGHTING A ROOT CAUSE OF ORAL HEALTH ISSUES: (Fight tartar, cavities and bad breath based on bacterial plaque reduction vs. non-antibacterial fluoride toothpaste with 3 months continued use.)- ACTIVE PREVENTION 24 HOUR ANTIBACTERIAL PROTECTION: When used 2x daily (every 12 hours) brushing with 4 weeks continued use.- CLINICALLY TESTED: Helps prevent many oral care issues (bad breath, cavities, enamel erosion, tartar, plaque, stains, bacteria on gums).- TARTAR PREVENTION: Toothpaste features a rich, dense foam with high-cleaning microparticles which helps prevent the formation of tartar along the gumline and on teeth.- STRENGTHENS ENAMEL: Helps strengthen, reharden and protect enamel to prevent erosion.