Total Active Prevention Whitening Toothpaste

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Colgate


Regular price $11.00 AUD
Sale price $11.00 AUD Regular price $0.00 AUD
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Colgate Total Active Prevention Whitening Toothpaste. Clinically Tested24 Hour Antibacterial Protection* 3X More Effective at Fighting a Root Cause**Whitening paste with a higher concentration of scrubbing particles, specially formulated for 6x better stain removal†.Helps strengthen, reharden and protect enamel to prevent erosion.A multibenefit toothpasteHelps prevent many oral care issues^. This formula contains a unique system that stabilises our active ingredient and is designed for superior^^ performance.Size: 115gFlavour: MintDirections for use: Brush thoroughly at least twice a day or as directed by your dental professional. Do not swallow. Rinse with a small amount of water. Not recommended for children 6 years or less. Colgate recommends specially formulated Colgate children's toothpaste. Up to 12 hours of protection against bacteria with 4-weeks continuous use. *2x daily (every 12 hours) brushing with 4 weeks continued use.**Fight tartar, cavities and bad breath based on bacterial plaque reduction vs. non-antibacterial fluoride toothpaste with 3 months continued use. ^bad breath, cavities, enamel erosion, tartar, plaque, stains, bacteria on gums.^^vs. a non-antibacterial fluoride toothpaste.†after 6 weeks of use vs. regular fluoride toothpaste.New reformulation available from February 2025We've switched to a recyclable tube & carton! Follow local council guidelines for recycling. HDPE 2 plastics or recycle with TerraCycle.- 3X MORE EFFECTIVE AT FIGHTING A ROOT CAUSE OF ORAL HEALTH ISSUES: (Fight tartar, cavities and bad breath based on bacterial plaque reduction vs. non-antibacterial fluoride toothpaste with 3 months continued use.)- ACTIVE PREVENTION 24 HOUR ANTIBACTERIAL PROTECTION: When used 2x daily (every 12 hours) brushing with 4 weeks continued use.- CLINICALLY TESTED: Helps prevent many oral care issues (bad breath, cavities, enamel erosion, tartar, plaque, stains, bacteria on gums).- WHITENING TOOTHPASTE: With a higher concentration of scrubbing particles, specially formulated for 6x better stain removal (after 6 weeks of use vs. regular fluoride toothpaste).- STRENGTHENS ENAMEL: Helps strengthen, reharden and protect enamel to prevent erosion.

Description

GimmeNow

Brush thoroughly at least twice a day, for at least 2 minutes, or as directed by your dental professional. Do not swallow. Rinse with a small amount of water.

Sorbitol, Hydrated Silica, Water, Glycerin, Flavour, Sodium Lauryl Sulfate, Tetrasodium Pyrophosphate, Cellulose Gum, Potassium Nitrate, CI 77891, Stannous Fluoride, Sodium Saccharin, Xanthan Gum, Cocamidopropyl Betaine, Sodium Fluoride. Contains Stannous Fluoride and Sodium Fluoride (equiv. 1450 ppm F).

Not recommended for children 6 years or less. Colgate recommends specifically formulated Colgate children's toothpaste.

Dimensions

Product estimated dimensions:

Length 20 cm, Width 5 cm, Height 4 cm

Total Active Prevention Whitening Toothpaste

$11.00 AUD

  • 5 stars: 1 (10%)
  • 4 stars: 2 (20%)
  • 3 stars: 0 (0%)
  • 2 stars: 0 (0%)
  • 1 star: 7 (70%)
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Bananana87
Please bring back the old formula!

My husband and I have been using the old gel formula for many years and now hate the new one and having to look for a new toothpaste we like. The taste and feel is just not right and I hate the paste, please bring back the stripe / gel!

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D.B.G.
A real step backwards for Colgate as they don't complete proper Market research!

A terrible step backwards for Colgate it doesn't keep your mouth fresh and my gums are plying up straight away with this new formula. I have been using the old formula since I cant remember. This new formula is either a cost cutting method or they tried to improve the formula without consulting their customers actual needs, which is a very big mistake. Bring back the old formula or you will lose countless customers like myself & others as we switch to another toothpaste brand and ditch Colgate, who I have used for the last 40 odd years. Thanks

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Rawoo
I hate it

You changed the formula, it’s horrible. It taste chemically and leaves a film in my mouth. Why did you change it 😭😭😭😭 I want the old one back , I’ll post a photo of the packaging you need to bring it back. Fk the new improved formula. It’s not new and improved

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Gel o.B.
Bluuueeerggh...terrible for your teeth, great for patching holes in your wall.

Absolutely terrible; the old formula certainly left your mouth feeling fresher and cleaner for longer, this new formula is akin to brushing your mouth with builders putty and leaves you with the breath to match. Bring back the gel. For those looking for a similar clean to the old gel product feel try the Colgate minty fresh gel (and it's cheaper).

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Not f.b.
Bring back old formula!

I strongly dislike the new formula and have tried every other total and Colgate toothpaste and none are as good as the OLD FORMULA. I have preserved with it for months now switching between 5 different toothpastes but still hate it. It doesn’t leave my mouth feeling fresh for long. The texture is pastey gluggy chalky. Brushing with it makes me miserable. Loved the old formula for my entire life and would make my day if it came back.

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briony47
New formula is no good - bring back the old one!

Really dont like the new formula. Not as whitening as the blue gel, and not a great taste either. Please bring back the old total whitening formula!

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AngryDentist
Most awful toothpaste ever! Horrible taste.

Tastes horrible!!!!!! Why ruin a good gel toothpaste by changing it to a paste?!?! And adding some weird vanilla flavour! It’s absolutely awful. Please bring back the gel!

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Linny4
Great all rounder toothpaste

I thought this toothpaste was a great fit for my needs- something that would whiten my teeth with each use and alongside the extra protective qualities that my teeth needs. I used this religiously day and night and the formulation was a paste. I noticed a slight reduction in yellowness in my teeth. However after about 3 weeks of consistent use, my teeth is getting a little bit sensitive so I am using these on most nights and using another toothpaste on other nights to ease the sensitivity. Overall great toothpaste that does what it claims!

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PaigeM5
So fresh!

I usually go for a whitening toothpaste, but that often means less minty/freshness. This has a super strong menthol taste and leaves my mouth feeling super clean, like I've used mouthwash. The whitening keeps off the everyday tea/coffee/food stains. Nice and foamy and has all the important dental protection qualities. I would definitely reach for this again!

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Belle6
Fresh you can feel and taste

I have to admit, initially I thought you’ve used one toothpaste, you’ve used them all. I was so wrong. From the very first use my entire mouth felt cleaner for longer. The fresh flavour was strong but not too overpowering and my teeth appeared cleaner with less staining after only a few days of use. I used this product twice a day and the results have left me wanting to replace my regular toothpaste with this one. Very impressed.